“Most of us have heard of the seven deadly sins: Vanity, Anger, Envy, Lust, Greed, Sloth, and Gluttony. But did you know that these could be applied to marketing?” asks Toli Cefail, Chief Operating Office of In Touch Media Group, Inc. (www.intouchmediagroup.com), a full-service marketing company that specializes in using the Internet as a key public relations and advertising tool. “In fact, learning how these sins can negatively affect your marketing can pave the road to greater success.” Cefail has also uncovered an eighth deadly marketing sin, though she’s keeping a tight lid on it for the time being. “It’s as big a sin as the other seven, but I’m saving this one for last,” she says. Cefail plans to reveal each of the “Eight Deadly Sins of Marketing” over the next few weeks, in the knowledge that awareness is the first step in preventing businesspeople from undermining their marketing effort webdesign s and their companies. ”The first deadly marketing sin is vanity,” continues Cefail. “It’s the most subtle of the seven deadly sins, but it’s particularly dangerous when you’re marketing a product or service.” Cefail cites the vanity ad as the primary example of this marketing no-no. “These are TV commercials, or print or other ads that are created primarily to appeal to the egos of the company owners,” she says. “These ads have nothing to do with the consumer. They’re not designed to appeal to any target market or to sell the product.” For instance, because the owner of a company likes Harley Davidson motorcycles, the company’s advertising agency creates an advertisement that prominently features motorcycles. They place the ad despite the fact that the company sells cosmetics. ”The executives and ad agency folks sit around the conference table, smiling and clapping,” says Cefail.
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Your Target Audience Decoded: Two Effective Factors For Your Market Strategy
Would you market a Mercedes to a die-hard BMW driver?Probably not, but initially that is what thousands of network marketers are doingwhen they market to people outside of their target audience. It is imperative toknow exactly whom you are marketing to: By laser-targeting your market, you canavoid wasting time, energy, and money on prospects whom are not interested in whatyou have to offer.Utilizing these two effective factors when you plan your marketing strategy will dramatically decrease the chances of frustration and ultimately increase profits.Demographic FactorsDemographic factors for your target audience include:Gender-Would your message be more appropriate for males or females?Age-Are the benefits of what you have to offer tailored to those of a specificage?Marital Status-Would single people find your marketing interesting? Married? Howabout those married with children?Income-Is there a certain financial status desired for those to be involved with your team?Occupation-Would a certain occupation EasyAzon al field respond positively to what you are offering?Geography-Where are the best prospects for your product, service, or opportunity located?Sociological FactorsSociological factors concerns itself with the “background” of your target audience. These considerations align perfectly with demographic factors because this outlines the “type” of person you are wanting to market to which includes the choices and lifestyle your ideal prospect has made and are making. These include:Purchases-You want people who are willing to spend money to enjoy the benefits of your product, service, or opportunity because it solves their problem. This makes them more qualified than someone that is just wishing to purchase or only talks about purchasing. Purchase history determines if they are truly serious about meeting their needs.Credit History-This consideration allows you to obtain an overall perspective of your prospects financial mindset. Your marketing strategy would be different based upon what you have to offer (e.g.